$200K BFCM Campaign Breakdown: A Case Study of Success
Launching a new product for a century-old brand is a challenge. Doing it during Black Friday and Cyber Monday (BFCM) adds complexity. Yet, we achieved remarkable success.
This article outlines how we executed a $200K BFCM campaign that led to a complete sell-out. If you’re a brand looking to leverage social media for product launches, this breakdown is for you.
Step 1: Social Media Plan
Crafting a comprehensive social media plan was crucial. We designed content to build anticipation and engagement.
Teasers
We started with teasers. Short, intriguing posts hinted at the upcoming product. These created buzz and curiosity among followers.
Reminders
Next, reminders kept the audience engaged. Regular updates ensured the product stayed top of mind.
Announcements
Announcements were bold and clear. They officially introduced the product, highlighting its features and benefits.
Interactive Stories
Interactive stories on platforms like Instagram boosted engagement. Polls, questions, and countdowns made followers feel involved.
One sentence conclusion: A strategic social media plan laid the foundation for a successful product launch.
Step 2: Ads Plan
Ads played a pivotal role in our campaign. We developed a variety of ads to capture attention and drive conversions.
Videos and Images
We created videos and images showcasing the product. High-quality visuals highlighted the product’s unique selling points.
Headlines
Compelling headlines grabbed attention instantly. They were concise and impactful.
Text
Effective text conveyed key messages quickly. We kept it short and persuasive.
CTAs
Strong CTAs encouraged immediate action. Phrases like “Buy Now” and “Limited Offer” drove urgency.
One sentence conclusion: Diverse and well-crafted ads maximized our reach and effectiveness.
Step 3: Landing Page Gamification
To enhance user experience, we gamified the landing page.
Instant-Win Wheel
We introduced an instant-win wheel. Users spun the wheel for a chance to win prizes. This added fun and excitement to the shopping experience.
One sentence conclusion: Gamification made the landing page engaging and interactive, increasing user participation.
Step 4: Enticing Prizes
Offering attractive prizes was key to capturing attention and driving engagement.
Brand Products
We included brand products as prizes. This reinforced brand value and showcased our offerings.
Amazon Gift Cards
We also offered Amazon gift cards. These had broad appeal and were highly desirable.
One sentence conclusion: Enticing prizes incentivized participation and boosted overall campaign excitement.
Step 5: Email Sequence
A well-planned email sequence supported our campaign.
Intro to Brand
The first email introduced the brand. It highlighted our history and credibility.
Benefits of Products
Subsequent emails focused on product benefits. We emphasized what made our products unique and valuable.
Discount Code for Participating
We included a discount code as a reward for engagement. This encouraged conversions.
Reminders
Regular reminders kept the audience informed and engaged throughout the campaign.
One sentence conclusion: A strategic email sequence nurtured leads and drove sales.
Outcome
The campaign’s success was evident in the results. The new product sold out completely. Despite the busy BFCM period, our cost per lead (CPL) was less than $1.
Conclusion
This $200K BFCM campaign demonstrates the power of a well-executed strategy. From social media planning to email sequencing, every step was designed to engage and convert. If you’re looking to achieve extraordinary results, strategic execution is the key.
