7 Myths That Are Holding You Back on LinkedIn
The reality is that while LinkedIn is a professional superpower, it remains treacherous due to some old myths about the best way to engage on the platform.
With over eight years of experience in social media, I’ve seen how misconceptions can wound the progress of even the most promising strategies.
Here’s a breakdown of these misconceptions and how you can fight them to make your LinkedIn presence better and effective.
Myth #1: It’s less valuable to comment than to post
Sure, your followers know that
Ensure you engage in comments as much as the posts.
Engagement through comments goes a long way — not only does you see it, but it also takes deeper connections with your network.
It’s a two-way street: meaningfully engage with others’ content for your content to draw more interactions in return.
Myth 2: Only professional content counts
Share different parts of your professional journey to give your profile a human touch.
Show that it is not a resume but that you are a professional interested in many other things and have a lot to think about.
Myth 3: Frequent posting annoys your audience.
It’s all about consistency.
When you post regularly, you keep yourself on top of your audience’s mind.
If what you post is engaging and provides value, then your posts will not feel like an avalanche but something they actually look forward to.
Myth 4: Only original content is good enough to be shared.
Leverage curated content by sharing relevant articles, videos, sharing thoughts of others with yours.
This may add significant value to the employee or customer since it shows the author is well-read and engaged in his area of contribution.
Myth 5: Since the content is professional, it has to be formal.
Vary your presentation. Professional does not always mean stiff and formal.
The digital content era demands malleability in tone and format so that the message is digestible and relatable.
Myth 6: The longer, the better, right?
Keep it short: Sometimes, there is pure power in the brevity of short posts that cut through the noise.
This is when less really is more.
Myth 7: People are not active on weekends
That could be your ace in the hole on weekends.
Experience has shown me that on weekends, most professionals take time to catch up on their reading and network with others.
A little trial and error with different timings could turn up an unexpectedly active audience during off-peak hours.
Don’t make your LinkedIn strategy monolithic.
Short and long articles, formal and informal tones, and changing your publishing schedule may increase your reach.
But the myths that won’t die continue to make people feel lesser, almost like failures, if they don’t have 500+ connections if they don’t post daily if they don’t receive a certain percentage of likes and shares on their posts.
Putting a personal touch on these myths, diversifying your approach, and testing
💡 Hey, my name is Frank Velasquez. I’m a social media strategist and consultant.
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