Adam Mosseri Reveals How to Win at Instagram in 2023

Photo by Alexander Shatov on Unsplash

Instagram CEO Adam Mosseri recently shed light on some key insights, unveiling the intricate details of how Instagram’s algorithm works in 2023.

This presents a fantastic opportunity for social media managers, agency owners, and those aspiring to join the ranks of social media managers to understand Instagram’s inner workings better.

Breaking Down Instagram’s Algorithm

Adam Mosseri explains that Instagram’s algorithm isn’t a one-size-fits-all operation. Each part of the app uses its own unique algorithm tailored to how people use it.

Stories are primarily used for closest friends, the Explore section helps users discover new content, and Reels are there to provide entertainment.

Feed Ranking

The Feed is ranked according to a variety of factors:

1. Your activity: This includes what posts you’ve liked and what posts you’ve engaged with recently.
2. Information about the post: Factors such as the post's popularity and the post's time and location all play a part. It also considers the credibility and the interaction level of the account that posted it.
3. Your interaction history: The algorithm favors posts from people you’ve interacted with in the past.

Stories Ranking

The Stories algorithm considers the following:

1. Viewing history: If you regularly view someone’s Stories, the algorithm will place their future Stories higher on your queue.
2. Engagement history: If you frequently like or DM someone, their Stories will also be prioritized.
3. Closeness: If the algorithm determines that you’re likely to be friends or family with someone, their Stories will be prioritized.

Explore Ranking

The Explore section prioritizes:

1. Popularity and engagement speed: The popularity of the post and the speed at which people are liking, commenting, saving, and sharing a post play a big role here.
2. Your activity in Explore: What posts you’ve liked, shared, or saved in Explore before will influence what you see.
3. Your interaction history: This is based on your past interactions with the person who posted the content.
4. Information about the poster: How often the person who posted the content has been interacted with in the last few weeks.

Reels Ranking

The Reels algorithm factors in:

1. Your activity includes the likes, comments, saves, or reshared Reels you’ve engaged with.
2. Your interaction history: Similar to the other sections, your past interactions with the person who posted the Reel matters here.
3. Information about the Reel: The popularity of the Reel, the audio track used, and the visual content are all important.
4. Information about the poster: The number of followers and the level of engagement plays a role.

Mosseri’s insights provide a robust understanding of Instagram’s 2023 algorithm, enabling social media professionals to navigate the app better and maximize their online presence.

The key takeaway? Your activity, post details, and interaction history are crucial. So engage with your audience, create compelling content, and leverage Instagram’s algorithm. Dive in here for more details.

Remember, understanding Instagram’s algorithm isn’t about gaming the system but grasping how to deliver content your audience will love. So, harness this knowledge, enhance your Instagram strategy, and elevate your social media game. The Instagram world is yours to conquer!

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