I Doubled My Social Media Engagement: Here’s My Playbook
Let’s cut through the noise. After 8+ years in social media, I’ve seen it all. But recently, I doubled my engagement. How? Not through some “revolutionary” hack or “game-changing” tool. It’s about being present, consistently. Here’s the strategy that worked for me:
1. Feed Prioritization: The Power of Regular Engagement
You know how social media algorithms work. The more you engage, the more you see. It’s a cycle, but one you can control.
My Approach:
- Every post I see, I engage with.
- Minimum? A reaction. But let’s be real — that’s support, not true engagement.
- Comments, shares, saves — that’s where the real magic happens.
Why does this matter? Because it keeps the creators you care about at the top of your feed. It’s not rocket science, it’s consistency.
2. Creator Bookmarks: Your Engagement Shortcut
Want to streamline your engagement? Create a dedicated bookmark folder for your go-to creators.
How to Do It:
- Go to a creator’s profile
- Scroll through their content
- Hit “Show all posts”
- Bookmark the ones that resonate
This isn’t about mindless scrolling. It’s about intentional engagement with the content and creators that matter to you.
3. ICP Bookmarks: Laser-Focused Engagement
ICP — Ideal Customer Profile. If you’re not focusing on your ICP, you’re wasting time.
My Daily Ritual:
- Search for a relevant keyword
- Filter for the last 24 hours
- Bookmark the posts that matter
This isn’t about casting a wide net. It’s about precision. Only the most relevant posts get my time and energy.
The Catch? Time and Consistency
Here’s where most people fall short. This strategy isn’t a quick fix. I do this for hours every day.
Is it time-consuming? Yes. Is it worth it? Absolutely.
The Real Talk
Engagement isn’t random. It’s not about hitting like on every post you see. It’s about being present, consistently. It’s a choice. A strategy.
I’ve worked with brands on their social media campaigns, product launches, and influencer management. And you know what? The ones who succeed are the ones who show up. Every. Single. Day.
The Takeaway
Stop looking for the next big “hack” or “secret strategy.” Start putting in the work. Be present. Be consistent. Engage meaningfully.
This strategy doubled my engagement. But more importantly, it deepened my connections. It made my social media presence more authentic, more impactful.
Are you ready to do the same?
P.S. What’s your go-to engagement strategy? Drop it in the comments. Let’s learn from each other.
