Instagram Business Categories in 2021

Your Social Media Strategy
15 min readMay 6, 2020

UPDATED 2021: When starting a business is always necessary to think, research, and pick a niche. On Instagram however, is as easy as changing your profile into a business profile.

We have compiled below the list of Instagram Business Categories for 2020, if you are a creator, take a look at the Instagram Creator Categories in 2020 here.

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Choosing a business category

Photo by Jon Tyson on Unsplash

When you sign up for an Instagram Business account, you’ll be asked to select a category, this will be displayed on your profile and it also determines on the algorithm how you rank among similar businesses, if your engagement is higher than your peers, Instagram will favor your content, generating more view, more engagement, and ultimately more sales.

What it will affect:

  • How relevant do people perceive your content to be according to your category?
  • Who to show your content to in the explore page and the live feed based on their previous engagement on pages in the same category?

Instagram business categories in alphabetical order
• academic camp
• accessories
• accountant
• actor
• acupuncturist
• addiction…

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