Instagram Business Categories — Complete List

When starting a business is always necessary to think, research, and pick a niche. On Instagram however, is as easy as changing your personal profile into a business profile.

Take a look at the Instagram Creator Categories in 2022 here.

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Choosing a business category

When you sign up for an Instagram Business account, you’ll be asked to select a category, this will be displayed on your profile and it also determines on the algorithm how you rank among similar businesses, if your engagement is higher than your peers, Instagram will favor your content, generating more view, more engagement, and ultimately more sales.

What it will affect:

• How relevant do people perceive your content to be according to your category.
• Who to show your content to in the explore page and the live feed based on their previous engagement on pages in the same category.

Instagram business categories in alphabetical order
• academic camp
• accessories
• accountant
• actor
• acupuncturist
• addiction resources center
• addiction service
• addiction treatment center
• adult entertainment service
• advertising agency
• advertising/marketing
• aerospace company
• african restaurant
• agricultural cooperative
• agricultural service
• agriculture
• airline…