Instagram Business Categories in 2024

Your Social Media Strategy
16 min readNov 3, 2023
Photo by Alexander Shatov on Unsplash

In the ever-evolving world of social media, Instagram remains a dominant force, especially for businesses. When establishing an Instagram Business profile, the selection of an appropriate category is more crucial than ever. This choice not only defines your online identity but also plays a pivotal role in how the platform’s algorithm perceives and promotes your content.

Algorithm Changes:

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