Leverage ChatGPT for Audience Profiles: Stop Guessing, Start Converting

Your Social Media Strategy
2 min readAug 1, 2024

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Photo by Maxim Tolchinskiy on Unsplash

You think you know your audience? You don’t.

I’ve been in this game for 8 years. I’ve seen trends come and go. I’ve watched “gurus” rise and fall.

Here’s the truth: most of you are guessing. Throwing shit at the wall and hoping something sticks.

It’s time to stop.

The Real Deal: Using ChatGPT for Audience Profiles

Here’s how you actually do it:

Step 1: Define Your Core

This isn’t fluff. It’s your foundation.

You need to nail down:

  • Business Overview
  • Value Proposition
  • Offer

Get these right, or nothing else matters.

Don’t skip this. Don’t half-ass it.

Your entire strategy hinges on this step.

Step 2: Leverage ChatGPT

ChatGPT isn’t just a toy. It’s not here for your amusement.

It’s your marketing partner. Your secret weapon.

Feed it your business info. Then ask for:

Pain Points

What keeps your customers up at night?

What are they struggling with?

What problems are they desperate to solve?

Fears and Objections

What’s stopping them from buying?

What doubts are creeping into their minds?

What fears are holding them back?

Needs

What do they really want?

Not what they say they want. What they actually need.

This is where strategy meets empathy.

Understand your audience at a deeper level. Create messages that actually matter.

Step 3: Craft Content That Converts

Time to get real.

Ask ChatGPT for 5 Facebook ad headlines and copy. Make them hit those pain points hard.

Example:

Headline: “Tired of Wasting Money on Ads That Don’t Convert?” Copy: “You’re not alone. 73% of businesses struggle with ad ROI. Our proven system has helped 500+ companies turn the tide. Ready to join them?”

Just like that, you’ve gone from theory to practice.

Turning leads into conversions. Browsers into buyers.

The Catch

It’s that simple.

But here’s the catch: you actually have to do it.

No more excuses. No more guessing.

You need to put in the work. You need to dig deep. You need to really understand your audience.

This isn’t about following trends. It’s not about copying what everyone else is doing.

It’s about creating a strategy that works for you. For your business. For your audience.

The Results

If you do this — if you really commit to this process — you’ll see results.

You’ll create content that resonates. That connects. That converts.

You’ll stand out in a sea of mediocrity.

You’ll turn leads into customers. Customers into raving fans.

The Choice

Are you ready to do the work?

Or are you going to keep guessing, hoping for a shortcut that doesn’t exist?

The choice is yours.

Stop overthinking it. Start creating.

Your audience is waiting.

💡 Hey, my name is Frank Velasquez. I’m a social media strategist and consultant.

→ Find me on LinkedIn.

→ Get FREE GPTs I use to create social strategies HERE

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Your Social Media Strategy
Your Social Media Strategy

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