Rethinking your LinkedIn strategy: what to avoid
LinkedIn is an absolute juggernaut in professional networking.
Based on eight years in social media strategy, there are a few easy tweaks you can make to help ensure you’re getting the most out of your time and efforts on LinkedIn.
So, let’s roll up our sleeves and get into these three common mistakes that could be holding you back from growing on LinkedIn and learn how to fix them.
1. One-way communication
Engage to be engaged.
And, yes, this means engagement is the objective of having a presence on LinkedIn.
So, it’s not about posting, but really engaging and interacting to become visible and develop relationships.
Stay active in the comments: comment with thought, not just with the likes, in the posts you read.
This further gets your post, and you see it.
Reply promptly: Engage with users who are posting on your post.
A swift, thoughtful reply can turn a random interaction into a meaningful connection.
2. Inconsistent posting.
Create a Content calendar.
If you post ad-hoc, your post will easily get lost in the sea of content.
Stick to a schedule of posting at regular intervals, which will improve your visibility and keep your audience involved.
Everyday themes like Motivation Monday or Tech Tuesday give your audience a reason to come back.
Content Variety: Mix your content up.
Try different types of posts like articles, videos, and quick tips so your audience has variety.
Timing matters: Post at peak hours when most people are active. Normally, the morning hours of weekdays get better engagement.
3. Bad networking
So, networking is not only counting the connections but also all about people interaction.
Personalize Connection Requests: Always make sure to send a personalized message with each of your connection requests.
Speak about something you both are interested in, or maybe there is a recent post that person made that resonated with you because it was insightful.
After reaching a potential customer, an appropriate follow-up should include a light, friendly discussion of common interests between the two before switching into a sales pitch.
End with engaging regularly.
Regularly check in on your connections.
Share articles or news topics that can keep the conversation going based on their interest.
A little fine-tuning of your engagement, posting schedule, and networking could make all the difference in the world to how effectively your LinkedIn strategy is working.
Engage thoughtfully, post often, and network wisely so your visibility grows and your professional relationships deepen.
Always remember that each interaction on LinkedIn has to add value, not only to your profile but also to the network.
What is one strategy that helped you shine the most on LinkedIn?
💡 Hey, my name is Frank Velasquez. I’m a social media strategist and consultant.
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