Who says every social post has to be brand new?
Social media strategies don’t always require new content. Your existing content is a goldmine waiting to be rediscovered.
The Goldmine of “Old” Content
If your brand has been active on social media for years, you possess a vast archive of posts. Many brands overlook these valuable resources. But are you leveraging them effectively?
Evergreen Content Deserves a Replay
High-performing posts remain relevant. Evergreen content has proven its worth. It can still capture attention and drive engagement. Why not give them another spotlight?
Your Audience is Always Evolving
Your follower base changes constantly. A significant portion likely hasn’t seen your best posts. It’s time to reintroduce them.
How to Strategically Repost Content
Identify and Repurpose Top Content
- Go through your archives. Identify the posts that performed well.
- Pick evergreen winners. Focus on content that remains relevant.
- Plan to repost periodically. Schedule these posts strategically.
Add a Fresh Twist
Reposting doesn’t mean copying verbatim.
- Adjust the hook or visuals. A new image or an updated headline can make a difference.
- Give the content a new spin. Retain the core value but present it in a fresh way.
Ease the Load on Social Managers
Reposting quality content can significantly reduce the pressure on content creation. This strategy allows social managers to focus on other important tasks.
Pro Tip: Use ChatGPT for Variations
With tools like ChatGPT, you can easily create variations of your best work. This ensures the same value while presenting the content differently.
Testing and Learning: An Ongoing Experiment
Social media is an ongoing experiment. Repurposing content is a strategy worth trying. Analyze the performance of reposted content. Learn from the results and refine your approach.
Conclusion
Rediscovering and leveraging your social media archives is a powerful strategy. Evergreen content, evolving audiences, and strategic reposting can enhance your social media presence without the constant need for new content.
